5 signals your trade business website is killing your conversions
I've audited about 200 trade business sites in Sussex this year. Five things kill conversions every time:
1. No phone number above the fold
If a customer has to scroll to find your number, you've already lost half of them. Trade calls are intent-driven — they want to call NOW.
2. Copyright year before 2022
Customers see "© 2017" in your footer and they think you're closed. I'm not exaggerating — I've watched real customers do this on user-test sessions.
3. No mobile booking form
80% of your traffic is mobile. If your form requires desktop or call-back, you're cutting your funnel in half.
4. Slow load time
Anything over 3 seconds and Google ranks you lower. Anything over 5 and customers bounce.
5. No reviews visible on the page
Your Google reviews are probably good. They need to be on YOUR site, not just on Google.
Each of these is in the £199 build. Reply if your site has 2+ and we'll fix it.